Selected work

Systems built around real work.

Three different products, one operating pattern: understand the people and lifecycle, design the system, ship it, and remain accountable after launch.

Company-wide CRM deployment01

February 2024 - Present

In production and maintained today

Replacing spreadsheet operations with a system the company still runs on.

An end-to-end Zoho CRM transformation shaped by firsthand sales experience and direct workflow discovery across every department.

Replaced the company's spreadsheet-centered operating workflow with a shared CRM.Created one system for daily work and cross-department coordination rather than a collection of disconnected sheets.
Read case study
AI-assisted marketplace02

2025 - Present

Live product

Designing and shipping a two-sided platform with real operational depth.

A creator-and-brand marketplace spanning discovery, campaigns, deals, payments, payouts, messaging, media, and administration.

Launched a functioning full-stack marketplace rather than a static concept.Built operational surfaces for both end users and administrators.
Read case studyLive product
Consumer subscription product03

2025 - Present

Live on the App Store

Taking a native habit product from idea to paying users.

A shipped iOS application with subscription infrastructure, analytics, attribution, sharing, widgets, and an active release loop.

Published a native consumer product to the App Store.Reached real users and active paying subscribers.
Read case studyLive product