AI-assisted marketplace
Designing and shipping a two-sided platform with real operational depth.
Role
Product and technical delivery
Period
2025 - Present
Status
Live product
The problem
A two-sided marketplace has to make different users, incentives, permissions, financial flows, and failure states feel like one coherent product. UGCx needed more than a landing page: creators and brands needed a dependable path from profile and discovery through work and payment.
The approach
The useful work was not a single feature. It was designing the full path, making the tradeoffs visible, and carrying it through rollout.
- 01
Defined the creator, brand, campaign, application, invitation, agreement, messaging, review, subscription, and administration workflows.
- 02
Used an AI-native development process while retaining responsibility for product decisions, architecture direction, testing, deployment, and production hardening.
- 03
Implemented authenticated workflows, role-aware lifecycle rules, Stripe Checkout and Connect, signed webhooks, payout controls, Cloudflare R2 uploads, and asynchronous media processing.
- 04
Worked with a marketing-focused cofounder while solely owning product and technical delivery.
What changed
Launched a functioning full-stack marketplace rather than a static concept.
Built operational surfaces for both end users and administrators.
Created a substantial technical case study in workflow modeling, integrations, authorization, payment reliability, and failure recovery.
Evidence boundary
The public product is available at ugcx.io.
The source includes production-oriented marketplace, payment, media, authorization, and administration systems.
No user-count or revenue claim is published until backed by a dated production export.
AI workflow disclosure: UGCx was built with an AI-native workflow. Gabe owned the product definition, system direction, validation, releases, and operation; AI tools accelerated implementation.
Next case study